Fractional Jets Appropriately Losing Ground (and air)!

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One option businesses rarely thrive and so the operations that ONLY focused on fractional flights have seemingly begun to realize. If I am rather candid, did they expect to truly work out? How long did they think they could thrive by hiring really great talkers (sales persons) to convince buyers that this was a great option before the consumers began realizing this option was nothing more than what I have often labeled an extremely expensive bragging right! Sure! You can brag to all your friends that you own a plane but do you really? If you truly owned a plane then you’d probably fly in YOUR plane from time to time and that’s rarely the case in fractional operations. Most factional operators seemed to be pulling away from fractional focus and shifting their focus more towards jet cards.

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Jet cards often offer many of the same perks of fractional contracts; however, often without the upfront asset cost, managements fees, and residual-value risk. Shouldn’t the customer shop for ‘solutions’ instead of wasting their money for the ability to brag that they own a jet (if that’s what you want to call it)?

Diversification is often the key to success! Meeting the needs of the consumer is certainly key to success! Consumers want high-quality, yet affordable, private flying options. Gimmicks are short lived – as they should be! At the end of the day, you should ultimately want well-equipped and well-maintained aircraft, experienced and well-trained crew members, reliability and guarantee (a company who will back up their service in the event of an issue instead of leaving you stranded)! Many consumers of fractional options have been sold on the consistency of aircraft and service; however, an experienced broker can assure you the same quality, as they are not tied to a particular fleet! With exceptional experience, a charter broker can save you money and offer the same, if not better, quality offered by top fractional operators. Larger fleets typically afford these offerings but charter brokers are not tied to a fleet; they source to all fleets. Just make sure you are dealing with an honest broker who doesn’t ever compromise standards (especially safety standards) to try to earn your business by being the lowest bidder!

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